Lets start with style
Each photographer has his or her own style of shooting, editing and styling photos to make them look a certain way.
Some take a traditional approach and choose to pose their couples and control the wedding every step of the way. Others take a photo journalistic approach to capture the moments as they happen. This style is reportage wedding photography. Simply allowing the day to go ahead while capturing photos form their point of view. I choose a path between these 2 styles. Allowing things to happen, but able to guide the family photos and group photos with a little guidance.
To see what style best suits your own personality and vision for your own wedding, look at their portfolios and the full day weddings. This should help in seeing consistency in their work.
Is all their work serious or do they also have a playful element to their photography? Do they ask you to say cheese for each photo or do they give you a reason to laugh and smile? Personally I prefer if my clients ignore me. I prefer to keep the banter going and keeping a report to keep them smiling for a reason keeping it natural and authentic.
Have a look at my portfolio to see the variety I photograph: Portfolio
And my blog filled with love stories of many of the couples I have photographed: Love stories Blog
I also have a YouTube channel with samples of full weddings from couples: Holst Photography Youtube
Many photographers have a particular look to their photos, whether it be in colour or black & white. Personally I deliver both colour and black & white photos as I’ve always loved black & white from my days of working in the dark room.
Colour plays a massive part in wedding photography since quite often the summer weddings have beautiful colour and hues.